Product Status Guide

Understand if a model is buyable now, coming soon, or not consumer-ready.

Why status is a trust signal

Status is not marketing text. It tells you if a product is actually purchasable and who it is for. Mislabeling status leads to bad decisions and wasted time.

Available

Consumer product you can buy now in at least one market.

Announced

Officially revealed, but not generally on sale yet.

Prototype / Developer

Pre-release hardware used for demos or developer programs. Features and pricing can still change.

Enterprise-only

Sold through enterprise channels, often for industrial or clinical workflows, not typical consumer checkout.

Discontinued

No longer actively sold by the manufacturer.

User use cases

  • You need glasses this month: filter to Available.
  • You are trend scouting: include Announced and Prototype.
  • You are buying for operations teams: include Enterprise-only.