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Ray-Ban

Verified PartnerSmart Eyewear Pioneer

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The world leader in premium eyewear, now pioneering the next generation of smart glasses in partnership with Meta.

Brand History

Chapter 1

Founded in 1936 by Bausch & Lomb, Ray-Ban originated from a need for protective eyewear for US Army Air Corps pilots. The iconic Aviator was born, followed by the legendary Wayfarer in 1952.

Chapter 2

In 1999, the brand was acquired by Luxottica Group, further cementing its status as a global leader in eyewear.

Chapter 3

In 2021, Ray-Ban embarked on its most ambitious journey yet by partnering with Meta (formerly Facebook) to launch Ray-Ban Stories, its first generation of smart glasses. This was followed by the critically acclaimed Ray-Ban Meta collection in 2023, merging timeless style with cutting-edge AI and camera technology.

Recent Updates

UPDATE25 set 2025

Meta Ray-Ban Display and Neural Band Launch

Meta unveiled high-end smart glasses featuring a full-color HUD in the lens for messages and navigation, paired with a neural wristband for gesture control.

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UPDATE25 set 2025

Second-Generation Ray-Ban Meta Smart Glasses

An upgraded hardware version of the smart glasses was announced, featuring nearly double the battery life and 3K Ultra HD video recording at 60fps.

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UPDATE19 set 2025

Ray-Ban Meta 'Conversation Focus' AI Update

Meta announced a new AI software update for Ray-Ban Meta glasses called Conversation Focus, which uses AI to isolate the voice of the person the wearer is looking at while suppressing background noise.

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UPDATE19 set 2025

Ray-Ban Meta Sales Milestone: 2 Million Units

Meta revealed that sales of the first-generation Ray-Ban Meta smart glasses have officially surpassed two million units, demonstrating significant commercial success for the wearable partnership.

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UPDATE23 apr 2024

Multimodal AI Update

Ray-Ban Meta glasses now support multimodal AI, allowing you to ask questions about what you are seeing in real-time. Meta AI can now read posters, identify landmarks, and translate text instantly.

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UPDATE17 ott 2023

Ray-Ban Meta Collection Launch

A new generation of smart glasses featuring ultra-wide 12MP camera, open-ear audio, and Meta AI integration. Redesigned from the ground up for better style and performance.

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The Future of Vision.

Discover the collection where style meets cutting-edge technology.

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